Some search engines do not allow social media sites to directly affect the ranking of a website. However, social media indirectly influences SEO and gives marketing professionals several ways to put their businesses front and center on search engine results pages.
The following are five ways social media impacts SEO.
Social media generates and increases the volume of website traffic.
Posting links or content relating to the links garner shares, likes and comments. This creates awareness about the brand or the products and services, as well as encouraging users to visit the websites.
Social media increases profile ranking in search engines.
When you type the name of a business in a search engine, the social media profile and its official website appears. If the rank of the website and its social media profile are good, it increases its visibility.
Social media increases the potential for external links.
According to Moz, external links and the authority of the websites doing the linking are the contributing factors to achieving high ranking in search engines such as Google. Social media is a great platform to share and promote content. Most people like to link to content they want to read and share themselves. This increases the likelihood of other websites referring and linking back to it, creating external links.
Social media increases brand awareness.
Facebook had 1.71 billion monthly active users during the second quarter of 2016 and there are 317 million monthly active users on Twitter as of the third quarter. These are huge figures and reveal how important social media is for generating brand awareness. Mentioning blogs or sites on social media without hyperlinks can create and increase brand awareness also.
Local SEO relies on social media.
Google, Ipsos Media and Purchased reported that 80 percent of smartphone users perform mobile searches to find businesses near them. This shows that geography plays a major role in user experience, and search engines are paying attention to this fact. Some social websites name businesses to leverage locality. Such websites offer an opportunity to show geographic placement and provide a platform for customers to discuss the business. The more people that review or engage with your business online, the more likely the search engines will identify your websites.
While social media might not seem to have a direct connection to SEO, it does influence online marketing success. As the number of social media users increase, social signals will become more powerful in terms of ranking. The keys to getting maximum benefits from social media is producing quality content that is worth sharing and taking advantage of the available platforms.
Matts & Davidson provide comprehensive solutions to Social Media Marketing. If you would like to discuss how we can help your business, call 914-220-6576 or 800-353-8867 or email us at email@example.com.
Getting your website on the first page of Google search can be an overwhelming task. Google uses many tools and algorithms to determine how a website should display in its search results. By following the steps mentioned below, it is possible to get your website on the first page of Google search results.
Create quality and original content
The first step to increasing your website’s ranking is to create a quality website with original content. Focus on the quality of the text. Check for correct grammar and spelling. If the pages on your website have similar content, or if you steal content from other websites, your website will be docked. Always write original content.
Incorporate appropriate images
Incorporate appropriate images to match your text. Do not steal someone else’s images. If possible, use your company’s original photos. Ensure that the selected images are high quality.
Find and use keywords appropriate for your business. Use them in the website’s content. Remember not to overload the text with the keyword, but use it many times.
Choose a good domain name
Try to fit your main keyword into your domain name as the first word in the domain.
Add invisible descriptions for pictures and pages. Try to fit at least one keyword into the text. This will help your rankings.
Just like descriptions, headers are another part of the website code where you can add text. Fit at least one keyword into the text to help your rankings.
Create quality backlinks
Backlinks are when another website that gets more hits than your website links to your page. You can search for websites that are in the same vein as yours to do some cross promotion. It is also good to do guest postings on other blogs. In this way you can link them to your site.
Update your website regularly
Find small ways to regularly update and maintain your website. You can do this by adding new posts such as photos from events, blogs, etc. every couple of months.
If you need help to increase your website’s ranking, contact Matts & Davidson, Inc. We are in the business of helping your business succeed. We provide a comprehensive solution in search engine optimization. You can call us at 800-353-8867 or 914-220-6576 or email us at firstname.lastname@example.org