How to Increase Your ROI Through scientific SEM?
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Simple Ways To Optimize Your Website For SEO
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
5 Ways Social Media Impacts SEO
Some search engines do not allow social media sites to directly affect the ranking of a website. However, social media indirectly influences SEO and gives marketing professionals several ways to put their businesses front and center on search engine results pages.
The following are five ways social media impacts SEO.
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Social media generates and increases the volume of website traffic.
Posting links or content relating to the links garner shares, likes and comments. This creates awareness about the brand or the products and services, as well as encouraging users to visit the websites.
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Social media increases profile ranking in search engines.
When you type the name of a business in a search engine, the social media profile and its official website appears. If the rank of the website and its social media profile are good, it increases its visibility.
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Social media increases the potential for external links.
According to Moz, external links and the authority of the websites doing the linking are the contributing factors to achieving high ranking in search engines such as Google. Social media is a great platform to share and promote content. Most people like to link to content they want to read and share themselves. This increases the likelihood of other websites referring and linking back to it, creating external links.
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Social media increases brand awareness.
Facebook had 1.71 billion monthly active users during the second quarter of 2016 and there are 317 million monthly active users on Twitter as of the third quarter. These are huge figures and reveal how important social media is for generating brand awareness. Mentioning blogs or sites on social media without hyperlinks can create and increase brand awareness also.
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Local SEO relies on social media.
Google, Ipsos Media and Purchased reported that 80 percent of smartphone users perform mobile searches to find businesses near them. This shows that geography plays a major role in user experience, and search engines are paying attention to this fact. Some social websites name businesses to leverage locality. Such websites offer an opportunity to show geographic placement and provide a platform for customers to discuss the business. The more people that review or engage with your business online, the more likely the search engines will identify your websites.
While social media might not seem to have a direct connection to SEO, it does influence online marketing success. As the number of social media users increase, social signals will become more powerful in terms of ranking. The keys to getting maximum benefits from social media is producing quality content that is worth sharing and taking advantage of the available platforms.
Contact Us
Matts & Davidson provide comprehensive solutions to Social Media Marketing. If you would like to discuss how we can help your business, call 914-220-6576 or 800-353-8867 or email us at info@mattsdavidson.com.
How to Get on the First Page of Google Search?
Getting your website on the first page of Google search can be an overwhelming task. Google uses many tools and algorithms to determine how a website should display in its search results. By following the steps mentioned below, it is possible to get your website on the first page of Google search results.
Create quality and original content
The first step to increasing your website’s ranking is to create a quality website with original content. Focus on the quality of the text. Check for correct grammar and spelling. If the pages on your website have similar content, or if you steal content from other websites, your website will be docked. Always write original content.
Incorporate appropriate images
Incorporate appropriate images to match your text. Do not steal someone else’s images. If possible, use your company’s original photos. Ensure that the selected images are high quality.
Use keywords
Find and use keywords appropriate for your business. Use them in the website’s content. Remember not to overload the text with the keyword, but use it many times.
Choose a good domain name
Try to fit your main keyword into your domain name as the first word in the domain.
Use descriptions
Add invisible descriptions for pictures and pages. Try to fit at least one keyword into the text. This will help your rankings.
Use headers
Just like descriptions, headers are another part of the website code where you can add text. Fit at least one keyword into the text to help your rankings.
Create quality backlinks
Backlinks are when another website that gets more hits than your website links to your page. You can search for websites that are in the same vein as yours to do some cross promotion. It is also good to do guest postings on other blogs. In this way you can link them to your site.
Update your website regularly
Find small ways to regularly update and maintain your website. You can do this by adding new posts such as photos from events, blogs, etc. every couple of months.
Contact us
If you need help to increase your website’s ranking, contact Matts & Davidson, Inc. We are in the business of helping your business succeed. We provide a comprehensive solution in search engine optimization. You can call us at 800-353-8867 or 914-220-6576 or email us at info@mattsdavidson.com
Reasons for Down Ranking of a Website
Webmasters spend time implementing different techniques to gain exposure and rank high on SERP’s. Some of them experience down ranking of their website, and may be confused and unaware of the reasons why it happens. Mentioned below are the reasons that contribute to the down ranking of your website.
Reasons for down ranking of a website:
- Keyword stuffing
- Duplicate or irrelevant content
- High number of outbound links
- Harmful or extraneous links on your site
- Outbound links to low quality sites
- Duplicate pages
- Forum posting or blogging on low ranking sites
- Multiple domain names that redirect to the same site
- Excessive link exchanges
- Broken links
- Slow loading of pages
- Text link ads/link selling
- Ranking algorithms change by search engine
All of these factors can hurt your search engine rankings. Try to avoid these SEO pitfalls and follow search engine guidelines to ensure a good ranking for your website.
The Westchester SEO experts at Matts & Davidson, Inc. offer cost effective and customized solutions to your online marketing needs. Call 800-353-8867 to learn how Matts & Davidson, Inc. can help your business.
How Your Business Benefits With an SEO Friendly Web Design
Search Engine Optimization is the best way to enhance the visibility of a website. The Matts & Davidson Search Engine Optimization team was one of the first Search Engine Optimization (SEO) companies in New York. They can help you make a more SEO friendly website. SEO techniques can improve rankings in the SERPs and make your website SEO friendly. Why is SEO friendly design beneficial for every type of business?
- Cost Effective Marketing: SEO friendly websites are an important element in effective digital marketing and one of the most affordable marketing strategies for attaining a good search result ranking. It requires the minimum amount of capital for the maximum exposure of your website.
- Increases Traffic: Creating a website which is SEO friendly will net you a larger number of unique visitors. Using the right tools and white hat SEO tactics will increase your website’s traffic at a steady rate. You can experience a consistent improvement in your web traffic which will lead to a boost in your sales.
- Brand Awareness: SEO helps your website attain higher ranks in the search engines. Users will spot your company name near the top of their search, indicating that your website is relevant to the user’s needs. Once you have achieved solid and positive brand awareness, you will receive clicks, and the more clicks you get mean the higher chance of sales.
- High Return on Investment (ROI): Success and growth of a business depends on its profitability and returns on investment. A business is profitable when it provides good returns. An SEO friendly website can bring a higher return on your investment than any other type of marketing.
- Future Business Growth: A properly optimized website exposes your products and services to motivated and interested customers. This can bring new customers to your business while retaining the existing ones. It also provides you with multiple ways of promoting your products online so that you can reach your target audience and convert them to customers. This helps in future growth and expansion of your business.
- Consistent Results: In the case of advertising, if you stop paying the agency you will see the results degrade gradually. This is not the case with search engine optimization in New Jersey and New York. Search engine optimization in New York provides permanent and consistent results. You just have to reach the top of the ranking and maintain an average; you will consistently remain within the top listings and continue to benefit from your SEO friendly website.
These are just a few of the benefits of Search Engine Optimization consulting in White Plains. SEO strategies have proven very effective for businesses looking for search engine optimization in Westchester.
Should you choose Organic SEO or PPC?
In the quest to make money online, one will encounter a few online marketing strategies intended to improve traffic and web presence. The two foremost online marketing strategies are SEO (search engine optimization) and PPC (pay per click). SEO is a more natural way of increasing the rankings of a website (i.e. there is no cost involved with it). In this method, you simply follow the policies set forth by the particular search engine and optimize the web site to the desired degree. On the other hand, PPC is a type of web advertising in which you pay an agreed-upon amount each time someone clicks your link. In this method, your ad is seen on the first page of the desired search engine. So, which should you choose to direct targeted traffic to your website?
Generally, natural search engine optimization tends to produce longer lasting results. This is because as a part of this strategy, several off-page techniques are implemented including articles, blogs, slides, videos, PR, social networking and social bookmarking posts, which increase the number of back-links to your sites. All these postings are done on high ranked sites so that your site may also improve the reach towards its target audience.
Unfortunately, these long-lasting results are not the case with PPC. If you stop your PPC campaign, links to your site will no longer appear on other sites. But if you are looking for quick, immediate results, a PPC model may be appropriate.
Ultimately, the choice depends upon your personal goals and preferences. If you want immediate results, then go with PPC. But in most other cases, it is better to choose the cheaper and more natural SEO technique. Implementing a combination of the two can provide outstanding results. Before you implement any online marketing strategies, you should consult an online marketing specialist/expert to discuss your individualized options.
Things to consider before hiring a Web Designer or Web Design company
If you are interested in digital marketing for your business, having your own website is the most important thing – especially for an online business. Websites are the best way to educate your customers about your offerings and to promote your products and services among your target audience. Your website can contribute to your business’s success, so the decision of whom to hire to create and manage your website is critical.
When you are hiring a web designer for your website, keep these points in mind:
Decide your Budget:
Decide how much you can invest in designing or updating your website. If you are unsure of your budget, do some market research and ask web design companies about their range of services. Compare prices and find the company who fits your needs.
Domain Name:
You need to purchase a domain related to your company that lets people know who you are and what you’re all about. Try to choose something that will be easy for your customers to remember. Also consider a name that includes your most prominent keyword(s) for better SEO.
Design Specification:
If you have a particular style or design in mind, or you like the layout of another website, show an example to your website designer. This will help them better understand your expectations.
Responsive Web Design:
A visitor to your website may be using a different platform than you, so your site needs to be compatible with most of the popular platforms. Your site should be tested before launch to ensure compatibility with different internet browsers.
Keyword Strategy:
Do some research about the keywords related to your site prior to your website development. If you have a clear idea about your important keywords you can use them in the URL structure, content optimization and other on-page SEO activities.
Time Frame:
Ask your website designer how much time they will take to design, build and test your website. This could be anywhere from 2 weeks to 4 months, depending on the web design company’s capabilities and resources and the scope of your project.
Content Management:
Content is one of the most powerful aspects that can make your website a big hit. Discuss the content of the website with your designer. Content should be unique and provide information that your user is looking for. Avoid duplicate information occurring across pages.
Portfolio:
Ask your website designer about their relevant experience and request at least two reference sites, ideally work similar to your own requirements and price range. You can also contact a few of their clients to see if they were happy with the process, the end result and how long the project took.
Search Engine Friendly:
Getting your website listed by top search engines, such as Google, is an important factor. Your website designer is not responsible for your SEO work or search engine results, but your website needs to be structured and coded properly internally so that it can be easily optimized for search engines.
Should you choose Organic SEO or PPC?
If you want to make money online, then you should opt to online marketing strategies for desired traffic and web presence. The 2 important online marketing strategies are SEO or PPC. SEO is a natural way of increasing the rankings of the website i.e. there is no cost involved in it. In this method, all that you have to do is follow the policies set by search engines and do the optimization. On the other hand, PPC is a type of web advertising in which you have to pay each time someone clicks your link. In this method, your ad is seen on the first page of the search engine. So, which way should you choose to bring targeted traffic to your website?
Generally, natural search engine optimization tends to produce long lasting results. This is because as a part of this strategy several off page techniques are implemented. These off page techniques include PR, articles, blogs, slides, videos, social networking and social book marking posts which increase the number of back links to your site. All these postings are done in high page ranked sites, so that your site may also improve in its target.
But, this is not the case with PPC. If you stop a PPC campaign, links to your site will no longer be placed in other sites. If you are looking for immediate results, then a PPC model would be appropriate.
But, which one to choose among them, depends upon personal goals and preferences. If you want immediate results, then you can opt to do PPC. But, otherwise, it is better to l SEO. Implementing both of them in combination can also give good results. If you are planning to implement online marketing strategies, you should consult an expert online marketing specialist and discuss your options.
