If you want to make money online, then you should opt to online marketing strategies for desired traffic and web presence. The 2 important online marketing strategies are SEO or PPC. SEO is a natural way of increasing the rankings of the website i.e. there is no cost involved in it. In this method, all that you have to do is follow the policies set by search engines and do the optimization. On the other hand, PPC is a type of web advertising in which you have to pay each time someone clicks your link. In this method, your ad is seen on the first page of the search engine. So, which way should you choose to bring targeted traffic to your website?
Generally, natural search engine optimization tends to produce long lasting results. This is because as a part of this strategy several off page techniques are implemented. These off page techniques include PR, articles, blogs, slides, videos, social networking and social book marking posts which increase the number of back links to your site. All these postings are done in high page ranked sites, so that your site may also improve in its target.
But, this is not the case with PPC. If you stop a PPC campaign, links to your site will no longer be placed in other sites. If you are looking for immediate results, then a PPC model would be appropriate.
But, which one to choose among them, depends upon personal goals and preferences. If you want immediate results, then you can opt to do PPC. But, otherwise, it is better to l SEO. Implementing both of them in combination can also give good results. If you are planning to implement online marketing strategies, you should consult an expert online marketing specialist and discuss your options.