In the quest to make money online, one will encounter a few online marketing strategies intended to improve traffic and web presence. The two foremost online marketing strategies are SEO (search engine optimization) and PPC (pay per click). SEO is a more natural way of increasing the rankings of a website (i.e. there is no cost involved with it). In this method, you simply follow the policies set forth by the particular search engine and optimize the web site to the desired degree. On the other hand, PPC is a type of web advertising in which you pay an agreed-upon amount each time someone clicks your link. In this method, your ad is seen on the first page of the desired search engine. So, which should you choose to direct targeted traffic to your website?
Generally, natural search engine optimization tends to produce longer lasting results. This is because as a part of this strategy, several off-page techniques are implemented including articles, blogs, slides, videos, PR, social networking and social bookmarking posts, which increase the number of back-links to your sites. All these postings are done on high ranked sites so that your site may also improve the reach towards its target audience.
Unfortunately, these long-lasting results are not the case with PPC. If you stop your PPC campaign, links to your site will no longer appear on other sites. But if you are looking for quick, immediate results, a PPC model may be appropriate.
Ultimately, the choice depends upon your personal goals and preferences. If you want immediate results, then go with PPC. But in most other cases, it is better to choose the cheaper and more natural SEO technique. Implementing a combination of the two can provide outstanding results. Before you implement any online marketing strategies, you should consult an online marketing specialist/expert to discuss your individualized options.